Silver Strategies – Joint Strategies for Companies in Silver Economy: Attracting and Retaining Silver Age Employees

The main objective of ’Silver Strategies’ is to improve labour market opportunities for people of preretirement
and retirement age (silver age, 55+). The goal is to develop joint antidiscrimination strategies for CB companies and sets of measures to be implemented by companies.

Common labour market challenges in the CB region:
1) ageing population, the burden on social systems, the well-being of seniors;
2) shortage of labour force, shortage of certain skills in labour market;
3) fully un-used economic potential of silver age people;
4) fully unused potential of flexible forms of work, e.g., part-time and remote work.

The main outputs:
1) joint strategies for workplaces to recruit and retain silver age employees;
2) sets of antidiscrimination measures at 36 companies in Latvia, Estonia, Finland;
3) a joint training program for company managers, HR managers, coaches, consultants on antidiscrimination strategies and measures, + joint training events, expertise-sharing mobilities; The outputs will be presented in and online Handbook.

Those who benefit will be SMEs, larger companies, labour market at large; business support organizations, and mainly: silver age people by improving their employment opportunities. A cross-border approach will enable learning and expertise-sharing in the region. It will serve regional labour market integration, labour mobilities, cooperation of companies.

The main steps:
1. Preparation, planning > 2. Designing joint strategies and measures, joint training > 3. Implementation of sets of measures in companies, expertise-sharing visits, mobilities > 4. Review and analysis of testing results. + Communication and awareness-raising activities.

Silver Strategies is the first attempt to propose regional and company-level antidiscrimination measures supporting employment opportunities for seniors.